Strategies & tools
to help you achieve your goals

Effective strategies. Tailored communications. Impressive results.

Every client is different. Different objectives, industries, timelines, budgets, stakeholders, internal politics, approval processes, and expectations. With experience spanning numerous fields, from multinationals to small businesses, we’ve learned that communications, marketing & PR strategies cannot be one size fits all. We tailor our advice and plan for each client given their goals, needs, limitations, and context.

Our team of expert communicators is proficient at developing strategies, brands, and tools from scratch, as well as in evaluating existing plans and materials and proposing insightful recommendations for improvement. We then bring our creativity and knowledge to implement those strategies and produce those products, all while respecting your goals and budget.

Here is a snapshot of some of the (non-confidential) work we’ve done for various clients.

Websites

Websites are a crucial opportunity to show off everything your organization does and/or can offer while controlling the message. Since most visitors won’t spend much time on your website, in addition to good design and easy navigation, you need to grab their attention quickly with on-point messaging that clearly explains what you do and convinces them that your organization is the one.

Brochures, magazines & pamphlets

Whether printed or in electronic form, to inform potential investors, donors or clients about your organization and its offering, to promote a specific initiative or product, or to inform and engage employees, brochures, pamphlets and magazines remain effective tools for many organizations. They must be well designed to catch people’s attention, but what is written is equally – if not more – important. Messaging must be carefully considered, written clearly and target your audience to effectively achieve the intended goal(s).

Monthly e-magazine, COVID-19 Immunity Task Force
Promotional brochure, CoVaRR-Net Biobank
Product marketing brochure, Fertitech
Corporate brochure, Redecam
Product marketing brochure, Redecam
Donor booklet, Montreal Chest Institute Foundation
Employee brochure, CAE

E-newsletters

E-newsletters are a great way to inform your audience of what’s new with your organization – directly to their inbox. They can showcase your advancements and organizational results, new solutions or products, business deals, changes to your organization, offer advice and thought leadership, and much more. In addition, the content produced for the newsletter can be reused in other communications and marketing products.

Spotlight on CITF-funded research, COVID-19 Immunity Task Force
The CoVaRR-Net Quarterly, CoVaRR-Net
My Montreal Museums keep me informed, Montreal Museums
Newsletter, dancing gecko training

Magazine & thought leadership articles/blogs

Magazine and thought leadership articles and blogs can be an effective means of garnering the respect and trust of potential clients and partners. We have written numerous articles and blogs for clients, mostly for trade/industry magazines or website/LinkedIn blogs. In some cases, we get a byline and in others we’re ghostwriters. It depends on what’s in the clients’ best interest. Here are a sample few we can share.

Revamping regionals, article for Ultimate Jet, magazine #88
Game-changing technologies, solutions for sustainability and new aircraft: a roundup of EBACE 2023, article for Ultimate Jet, magazine #86
Seroprevalence and the effects of COVID-19 on children and adolescents, research synthesis for COVID-19 Immunity Task Force
CIEDAR fills critical gaps in health research by ensuring Indigenous voices are being heard, hot topic article for CoVaRR-Net
We will be launching Quebec’s first online Bachelor of Nursing program, Faculty of Medicine and Health Sciences, McGill University
Good Timing in Texas, article for Boldrocchi in World Cement, May 2017
Dust suppression for CSN, article for Redecam Group, in International Cement Review, April 2016

News releases & media relations

News releases and traditional media coverage remain vital for many organizations, whether in general news or industry-specific/niche media. Several of our team members are former journalists, meaning we understand news desks and the news cycle better than others and this has translated into success garnering positive and considerable news coverage for clients. When dealing with a public relations crisis, we create a targeted media strategy, question & answer (Q&A) documents to prepare stakeholders for answering prickly questions and media training, crucial for any media spokesperson.

Presentations & events

Presentations should look engaging and professional, and for that, our team develops templates for your organization. However, each presentation should ideally be professionally customized, not only to your specific objective but to your intended audience and the speaker. A presentation may look amazing with three words on each slide, but if the presenter is not a comfortable public speaker and has not rehearsed, the results can be counterproductive. Indeed, training, which we offer as well, can make an enormous difference in delivering an effective presentation. Finally, we have the expertise and contacts to fully organize your webinar needs, including with simultaneous translation.

We are not an advertising agency. That said, our experience getting a targeted message across to specific audiences in a concise manner has meant success at writing ads, some for B2B in industry magazines, others for the general public either via magazines, web or social media.

Promotional banners

Promotional banners and posters may be very graphics-based, but without the right words and messages targeted to your audience, they won’t be effective.